You post content. You run ads. You get on playlists. You gain streams.
But every release still feels like you're starting from zero.
That’s because you're missing the hidden system that every successful artist has in place - a fanbase funnel that captures attention, builds connection and turns exposure into long-term growth.
That’s exactly why we built the The Fanbase Engine Kit©. It’s a simple installable framework that you can implement in just a few hours to convert your listeners into mailing list subscribers and a fanbase that actually wants to support your career.
This is the foundational infrastructure we believe every independent artist should have in place before spending another dollar on promotion, based on everything we've learnt from working with 3000+ artists at Spin.
You don't need a degree in music marketing. You don't need any technical knowledge. Simply follow each step and use our fill-in-the-blanks templates to install this proven fan-capturing funnel for your music today.
MODULE #1
Building Your Fan Funnel
Approx Implementation Time: 90 Minutes
MODULE #2
Gaining Subscribers & Fans
Approx Implementation Time: 45 Minutes
MODULE #3
Nurturing Your Fanbase
Your fans exist on streaming and social platforms that you don't control
You're invisible between releases while fans forget about you for months on end
You run promo campaigns but still feel like you're starting from scratch with every release
Your fans aren't invested enough to support you, or don't know how to buy your merch or physical releases
You burn out from the endless hamster wheel of releasing music and content with no real connection
You own direct relationships with your most devoted fans through email and private communities
You stay connected between releases, sharing your creative journey and building anticipation
Every promo campaign builds momentum and adds new fans to your community
Fans eagerly buy your merch and physical releases because they feel like part of your story
You build a core fanbase that shows up and supports everything you do
Absolutely! This course is actually perfect for artists at your stage. You'll learn how to build the right foundation from the beginning, so you don't waste years building on platforms you don't control. Many successful artists wish they had started building their direct fanbase when they were smaller - it's much easier to convert 500 engaged followers than trying to reach 50,000 passive ones later.
Yes! We've designed everything with non-tech artists in mind. You'll get step-by-step tutorials that assume zero technical knowledge plus access to our private support channel if you get stuck or need help.
Most artists will be able to set up the entire system in 1-2 hours. Or you can spread each section out and work on a little bit each day.
The Fanbase Engine Kit works for any genre because it's based on human psychology, not musical style. The core principles of building genuine fan relationships apply universally.
Social media followers and true fans are completely different. You might have 10,000 Instagram followers, but only 200 people actually see your posts due to algorithms. With your own fanbase funnel, 90% of your messages reach your real supporters. Plus, you own these relationships - no platform can take them away.
The tools we'll use to build your fanbase funnel are free or very low cost (under $20/month total). Many artists actually start making money from their funnel within a matter of months, covering their tool costs immediately.
This is one of the most common fears, and we address it head-on in Module 3. You'll get content frameworks and idea prompts to nurture your fanbase effortlessly in minimal time. Plus, you have more to share than you think - your songwriting process, your story, inspirations and journey as an artist are fascinating to your fans.